Copywriting Tips For the Internet Marketer

Knowing how to be a good copywriter is essential in Internet marketing. Some marketers decide to hire a freelance writer to do all of their copywriting, but for those who decide to take on the task themselves, it is helpful to know a few tips on how to write effectively. 

Being a good copywriter is important because the words that you place as a marketer in your ads, on your sales pages and in any other campaigns you have is going to need to draw people in. Without good copywriting, Internet users might not be interested in what they are reading about the item or service being offered and that would therefore affect sales. 

In no particular order, here are a few copywriting tips for Internet marketers:

  • The first tip is that marketers should optimize their ads, sales pages and articles. This includes using keywords in the titles of their ads, sales pages and articles that they are using to market with. Internet users search for things by typing in keywords or key phrases, so it is very important that your ads, sales pages and articles show up for the keywords that people are actually searching for. Marketers should be careful to not keyword stuff when copywriting their ads, but the keywords should at least be used in the title and a couple of times in the body of the ad, article or sales page. 
  • Next, you want to make sure that your copywriting includes a title that is going to draw people in. If the title is not well written and effective, then Internet users might not take the time to read the rest of the ad, article or sales page. Titles should create excitement and draw people in, without sounding too forceful or tacky.
  • Third, do not draw out the writing just for the sake of filling up space. Your marketing copywriting should be on point and users should be able to easily decide what is being offered to them.
  • Last, make sure that your copywriting is written so that people of all ages and backgrounds can easily understand it. Ads, articles and sales pages should not sound like rocket science, but they should also not make a person feel like they are reading a grade school book either.

Copywriting for Internet marketing is something that may not always come naturally, but it is something that a marketer can become very good at with a little bit of practice and experience. 

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7 Tips for Sales Letters from a Consumer Standpoint

Sales letters, whether in actual mailed letter or email format, is probably one of the most tedious and annoying means of advertising ever devised. From a customer perspective, getting your physical mail box flooded with flyers and your email inbox stuffed with spam is NOT a good way to start out the day. From a salesman or business owner’s perspective, trying to offer people a product that you KNOW will actually help them becomes more difficult because the public in general is becoming more jaded from all the trash letters being sent out by half baked marketing groups with substandard products. To this end, here are 7 tips from an irritable consumer to give some advice to people making sales letters:

Honesty is the best policy – nobody likes a scammer, with the sole possible exception of the scammer himself and any associates who make a profit alongside his sales. Those “wonderful” people aside, everybody else would rather take a scammer, disembowel him, and hang him from a flagpole by his intestines. So first thing’s first: you want us to read your letters? Shoot straight and don’t hide or lie about facts.

Get to the Darn Point – you’re not writing a novel, are you? It’s a sales letter. Keep it short so you don’t waste our time, and if something can be said in 5 words, why phrase it in 20? Granted, some of those lengthier statements may be intended to amuse us, but if we wanted a quick laugh, we can always just go out and watch a mime getting run over by a truck.

Talk TO your Readers, not AT Them – a lot of letters come across sounding like they’re being delivered from a stage or a pulpit. Talk TO your readers, person to person, not AT them like you’re making a grand speech. Again, if I wanted to fall asleep listening to a speech, I’d just go to church or a corporate meeting at work, or maybe watch TV and look for a politician.

What’s In It for The Reader? – yep, that’s the bottom line bubba. What’s in it for me? Your new fangled high tech swiss army bulletproof cell phone may come with more processing power than an entire network of PCs, it might be made from materials that theoretically shouldn’t exist through modern smelting methods, and may even include a tazer gun in case I get mugged. But what do I get out of it when all I need from a phone is a longer battery life, a built in MP3 player for my tunes, and a high powered “babe” magnet?

Fine Print Makes People Nervous – use large, clear print for your letter text. Nobody likes having to use a magnifying glass to read a letter. Fine print, from the stand point of a consumer, will often hold various arcane stipulations designed to squeeze extra bucks out of our wallets. We like knowing what we’re getting into and what we’re buying without any hitches, snags, and hidden agendas, thank you very much.

Concentrate on Getting Interest, Not a Sale – if you try to push your product off on me, I’ll shove it back into your face and down your throat. There’s an old adage: Don’t call me, I’ll call you. This applies to most any potential consumer. As far as I’m concerned if you push for a sale, then all you want is my money. If, on the other hand, you catch my interest and give me a good reason to call you, THEN we can talk about my buying your stuff. Make it worth my while.

Let The Reader Know How to Reach You – one of the most irritating aspects of business sales letters is incomplete or vague return contact information. I know that being “mysterious” and “hard to get” is a common ploy. News flash here: playing hard to get makes people walk out on you, and being mysterious usually means you have large skeletons in the closet to hide. So, that translates to you’re being a scam. If you want to talk about making a sale, let me know how to reach you quickly and easily.

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Eight Top Sales Tips for Sales Success

Being a sales rep is a challenge for many of us. There’s lots of competition and loads of choice for customers. So how do you become better at sales to achieve higher success? Here are some tips that will help you to get better results faster!

1. Solidify your character. Becoming good at sales rests upon one main key. A trustworthy character. If you’ve got the ability to build trust and reliability with a customer then you’ve got a good chance of developing a long term sales relationship. A strong character is built by doing the things you say you’ll do, and being the kind of person who provides more value than they consume. A good person in all areas of their life.

2. Teach what you know to others. If you can become a good teacher, you’ll build respect earn the level of authority you need to be considered an expert in your trade. Teaching others is a great way to solidify your own skills and make sure you know them inside out. You’ll even learn more about yourself and others as you teach!

3. Always seek to improve yourself. Self improvement is the key to long term growth. Keep reading and learning about more and more as you go. It’s a never ending process!

4. Become an advocate of your product or service. Only sell and promote products or services you can back up 100%. The key to being able to make good sales is to sell good products and services!

5. Train your communication skills daily. Communication skills are the cornerstone of all sales interactions. Learn about body language and emotional triggers. The better you can communicate, the more people you’ll be able to relate to and the more sales you’ll make.

6. Read all the books you can get your hands on about sales and marketing. Reading more and more books means getting better variety and flexibility in the way you communicate. More flexibility means you’ll be able to relate to a larger variety of customers.

7. Ask good questions. Qualify your customers and make sure you ask questions that will encourage conversation.

8. Listen well. One of the main keys to communication is being able to ask good questions, and listen to the answers. Being a good listener will mean people will want to talk to you. This is great, as they’ll be telling your their needs and wants so you can sell them products.

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